Blog
Baselines Before You Ship
A short checklist for capturing the “before” picture your post-release review will need.
Without a baseline, every post-ship chart is ambiguous. Capture the week before release for the journeys you expect to move—and the ones that must remain quiet.
Include volume context: traffic, active users, and seasonality. A quiet Tuesday after a holiday weekend can look like a failed launch if you forget the calendar.
Store baselines with the release tag. Future you will thank present you when someone asks what “normal” looked like.